CSR

Empowering Artisans, Preserving Traditions – Our Social Initiative, Haath

India’s cultural heritage is woven into every thread, brushstroke, and carving created by its artisans, particularly in the exquisite world of Kashmiri handicrafts. From breathtaking paper maché and finely woven shawls to hand-carved walnut wood boxes, these creations represent a vibrant history and the mastery of artisans whose skills have been honed and passed down over generations. Each piece tells a story of dedication, reflecting not only the artistic legacy of India but the resilience and talent of the artisans who create them.

At the heart of our corporate social responsibility is Haath—a social initiative designed to honor and uplift these talented individuals. Through Haath, we’re committed to supporting carpet weavers as well as craftsmen and women from diverse disciplines across India. We believe in a holistic approach to empowerment, providing resources, fair compensation, and opportunities that help artisans continue their craft in today’s competitive world.

By incorporating these unique handicrafts into our premium gifting solutions, we aim to provide our customers with gifts that are meaningful, sustainable, and steeped in tradition. Every piece purchased contributes to the livelihoods of the artisans, helping them achieve economic independence while allowing them to continue practicing the skills they love. Beyond just selling products, Haath is about creating a community of patrons who recognize the value of handmade, preserving these timeless arts for future generations.

Through Haath, we envision a world where every handcrafted item serves as a bridge between cultures, a celebration of heritage, and a step towards sustainable, ethical consumerism. Together, we can support India’s artisans, honor their craft, and create a meaningful impact—one beautiful, handmade piece at a time.